Fragrance · Branding · Editorial — 2024
Atelier Ahava Perfume
Memory encoded in scent. Story held in a bottle.
Overview
The Atelier Ahava Perfume Project is an exploration of fragrance as narrative object. Rather than building a conventional fragrance brand, we set out to create a series of scent stories — each one tied to a specific emotional landscape, a season, a quality of light, a place half-remembered.
Approach
The visual identity draws from archival perfume house aesthetics and French editorial photography of the 1970s: warm, saturated, intimate. The packaging architecture uses a glass bottle with gently faceted shoulders and a blown-glass stopper, dressed in a label printed on uncoated paper with a warm ivory base — tactile and slightly matte against the cool glass.
Concept & Direction
Atelier Ahava
Fragrance Brief
Atelier Ahava
Packaging Design
Atelier Ahava
Visual Identity
Atelier Ahava
A fragrance should be a room you can enter. A feeling that exists somewhere between waking and dreaming.
Atelier Ahava, Creative Statement
The First Collection
The inaugural collection comprises three fragrances: Première Lumière (white flowers, rice paper, cool morning air), Après La Pluie (wet stone, green stem, soft amber), and Soir de Soie (velvet, warm skin, a trace of smoke). Each fragrance receives its own editorial campaign — intimate, quiet, specific.
Typographic System
The wordmark and collection typography draws from classical French parfumerie — high contrast serif letterforms, delicate italic for fragrance names, tracked small caps for category text. The system feels simultaneously archival and contemporary, rooted in history without nostalgia.
Label motif — inspired by archival botanical illustration
Next Project