Overview
A luxury tea brand project in early development — exploring the ritual dimension of tea drinking as the brand's emotional center. The world of quiet mornings, considered preparation, the steam rising from a cup held in both hands.
Approach
Currently in early development. The visual direction will be revealed in stages as the project unfolds.
Status
Early Development — 2025
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There is an entire philosophy in a well-made cup of tea.
Project Inspiration
Next Project
Northern Water Co.
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